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Ambi Parameswaran

Articles by Ambi Parameswaran

This is us: How the nuclear family changed the world

The term is now 100 years old; the format goes back millennia. It has shaped housing and phone plans, careers and ‘family packs’. Now, new formats are emerging.

Art and Culture

Updated on Sep 13, 2024 02:46 PM IST

ByAmbi Parameswaran

Booming business of tiny: Ambi Parameswaran, on how small packs got everywhere

Sachets are not new to India. But luxury cosmetics, cornflakes, snacks, sanitary pads are all now available as singles or tiny packs. What’s driving the shrink?

Art and Culture

Updated on Mar 09, 2024 10:38 PM IST

ByAmbi Parameswaran

What keeps the kirana store alive?: An essay by Ambi Parameswaran

The answer lies in the way this business has pivoted, at each turn. Amid the rise of instant-delivery apps, it’s time to ask:What will the next twist look like?

Today’s kirana store is bigger, cleaner, better-laid-out, more selective about what to offer. It is at par with modern-trade outlets in terms of tech. What it retains: proximity, trust. (HT Illustration: Jayanto)

Art and Culture

Updated on Jan 27, 2024 04:27 PM IST

ByAmbi Parameswaran

From a bird to a letter: the journey of a logo and a brand

Brands change. Logos change. The more impactful name changes are where they signify a deeper change in what is being offered to customers

Twitter logos hang outside the company's offices in San Francisco, (AP)

opinion

Published on Jul 29, 2023 11:53 AM IST

ByAmbi Parameswaran

Banned but not out

India's enduring love for gutka explained through one ad, a psychological trick and surrogate advertising

Pan Parag was a pioneer in understanding the consumer progression from an unbranded local concoction to a branded product. (Wikimedia Commons)

opinion

Published on May 13, 2023 04:34 PM IST

ByAmbi Parameswaran

Mercury in retrospect: Ambi Parameswaran on India’s lost summer traditions

Aunts, uncles and cousins are now scattered around the world. Lazy afternoons have been replaced by ambitious and overpriced camps. A wistful look back.

There was a time when the long summer break meant days of delicious nothingness. (HT illustration: Jayanto)

lifestyle

Updated on Aug 03, 2023 01:29 PM IST

ByAmbi Parameswaran

We are many, we are one: Ambi Parameswaran on India’s population milestone

An essay on the differing memories, experiences and aspirations of the soon-to-be-1.42 bn, as India heads towards the tag of most populous country in the world.

There are Midnight’s Children alive today who grew up in an India we wouldn’t recognise. To name just one material difference, the wait for a new car in the 1970s was 15 years. (HT Illustration: Jayanto Banerjee)

lifestyle

Updated on Aug 03, 2023 01:51 PM IST

ByAmbi Parameswaran

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Ambi Parameswaran

This is us: How the nuclear family changed the world

The term is now 100 years old; the format goes back millennia. It has shaped housing and phone plans, careers and ‘family packs’. Now, new formats are emerging.

Booming business of tiny: Ambi Parameswaran, on how small packs got everywhere

Sachets are not new to India. But luxury cosmetics, cornflakes, snacks, sanitary pads are all now available as singles or tiny packs. What’s driving the shrink?

What keeps the kirana store alive?: An essay by Ambi Parameswaran

The answer lies in the way this business has pivoted, at each turn. Amid the rise of instant-delivery apps, it’s time to ask:What will the next twist look like?

From a bird to a letter: the journey of a logo and a brand

Brands change. Logos change. The more impactful name changes are where they signify a deeper change in what is being offered to customers

Banned but not out

India's enduring love for gutka explained through one ad, a psychological trick and surrogate advertising

Mercury in retrospect: Ambi Parameswaran on India’s lost summer traditions

Aunts, uncles and cousins are now scattered around the world. Lazy afternoons have been replaced by ambitious and overpriced camps. A wistful look back.

We are many, we are one: Ambi Parameswaran on India’s population milestone

An essay on the differing memories, experiences and aspirations of the soon-to-be-1.42 bn, as India heads towards the tag of most populous country in the world.

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