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Payal S Kapoor
Articles by Payal S Kapoor

Why do advertisements offend us?

Ads have the ability to offend people based on the values that a society holds dear. This is because, in collectivist cultures, perceived insults or simply deviations from dominating social attitudes can directly influence a person's self-esteem.

The Advertising Standards Council of India, a self-regulatory body for the advertising industry received 1,759 complaints against 488 ads during the period between 2019 and 2021. (Shutterstock)
Published on Oct 04, 2022 06:21 PM IST

Covid: Our outcomes are contingent on our actions

While external locus of control (LOC) describes the belief that the outcome of events in one’s life is caused by chance or fate, internal LOC describes the belief that actions determine outcomes

Stakeholders must continue to encourage health messaging that highlights that people are in control and that individual actions still have the power of prevention, if vaccinated and masked. (Hindustan Times)
Published on Mar 12, 2022 06:40 PM IST

Cognitive bias explains the inconsistent citizen response to Covid-19

As images of those gasping for air fade from people’s memories, how has citizen behaviour flip-flopped to disregarding Covid-19-appropriate behaviour such as ensuring physical distancing and wearing masks? Why is the fear of the virus ebbing?

Representational image. (AFP)
Updated on Jul 29, 2021 04:09 PM IST
ByPayal S Kapoor

For adoption, the centrality of due process

The proper procedure entails that these children enter the legal adoption pool, which is critical not only for their well-being but also for the legal protection of the family unit formed through adoption

It is a common misperception that child shelters not linked with CARA are a better option for an orphaned child (REUTERS)
Published on Jun 12, 2021 06:45 PM IST
BySmriti Gupta and Payal S Kapoor

In a pandemic, the power of the rumour

Health information, specifically on social media, is often published, shared, and re-shared, irrespective of its veracity, frequently leading to the spread of misinformation and rumours under the guise of truth

Representational image. (Bloomberg File)
Updated on May 26, 2021 03:50 PM IST
ByPayal S Kapoor

When citizens act against their interest | Opinion

The pandemic necessitated decreased social interaction, and an adoption of recommended preventive behaviour. However, research suggests, when people find themselves in a potentially dangerous situation and others around them seem unfazed, they are likely to remain unfazed

Unless Covid-19 is experienced up close and personal, the threat of the disease is negated, which is detrimental for the mass adoption of preventive health behaviour(Parveen Kumar/Hindustan Times)
Updated on Nov 23, 2020 06:22 AM IST
ByPayal S Kapoor

India doesn’t have clear social distancing rules. Citizens must chip in

Learning from other nations, can we not, for instance, say we will physically meet members from another household only for essential purposes, like care-giving, and forsake physical interaction for all other avoidable purposes?

While the physical distancing guidelines related to public spaces are well understood by people in India, adherence to the guidelines is another question. The guidelines on large public gatherings and congregations are clear — they are prohibited, as was observed during the Ganesh Charturthi and Moharram festivals.(Sunil Ghosh/HTphoto)
Updated on Sep 14, 2020 08:39 PM IST
ByPayal S Kapoor

Covid-19: The daredevils who defy scientific advice

Many continue to go about their lives, refusing to follow simple preventive health guidelines, as if the world is already in a post-pandemic era

What makes a daredevil expect a favourable outcome, of not getting infected, despite reckless behaviour?(Raj K Raj/HT PHOTO)
Updated on Aug 30, 2020 09:14 PM IST
ByPayal S Kapoor

How this Ironwoman challenged herself to run 113 km in 7 hours 50 minutes

Payal S. Kapoor tells us how she transformed herself to finish her first ironman 70.3 race.

Payal S. Kapoor finished her first Ironman 70.3. For the uninitiated, this entails a 1.9 km swim, 90 km cycling, and 21.1 km run.
Updated on Mar 03, 2020 01:19 PM IST
Hindustan Times | ByPayal S. Kapoor
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