Check out Farhan Akhtar's 'cool' rickshaw puller act, as he rescues Deepika | BySweta Kaushal, New Delhi
Mar 01, 2014 01:15 PM IST

In a new coke advertisement, Deepika and Farhan strike a perfect chemistry and venture into virgin territory. Farhan aces the 'cool' rickshaw-puller look with black shades and a gamcha. Deepika is effortless as a small-town lass. VIDEO INSIDE

Soft drink giant coke is set to break new ground -- in an interesting new advertisement,

and Deepika Padukone come together to play small-town characters.

, a college-going girl, misses her bus and fears she might have to 'peel peas' all her life if she does not appear in her examination.

She says, "

Bus miss ho gayi. Ab hum fail ho jayenge, papa humaari saadi kara denge aur hum saari life baith ke matar cheelenge

. (I missed the bus. Now I will fail in the exam and dad will marry me off. I will be stuck in the kitchen all my life peeling peas.)"

A 'lover boy' rickshaw puller (played by

) comes to her rescue, but in a very endearing way.

Interestingly Deepika and Farhan strike just the perfect chemistry, acing the act. Farhan pulls off a cool 'Bihari' look with elan, complete with his black shades and


Stay tuned with breaking news on HT Channel on Facebook. Join Now Click to join.


The ad ends rather sweetly, with Farhan telling Deepika, "

Aapko kabhi matar nai cheelne denge

. (I will ensure you are never stuck in the kitchen peeling peas.)"


Unlike earlier ads, this one uses colloquial language, everyday setting and a backdrop that moves out of the hotels, drawings rooms and urbane college campuses, popular with cola ads, to the dusty Indian streets.

The man behind the ad, film director Anurag Kashyap says, "The idea was to see the India that has not been showcased till now and to go into the interiors." "The advertisement involves characters who are from the lower rung of the society," he adds.

Get more updates from Bollywood, Hollywood, Musicand Web Seriesalong with Latest Entertainment Newsat Hindustan Times.

    Sweta Kaushal has 13 years of experience covering Bollywood and regional movies, TV shows, national current affairs and social issues.

Story Saved
Live Score
Saved Articles
My Reads
Sign out
New Delhi 0C
Tuesday, December 12, 2023
Start 14 Days Free Trial Subscribe Now