Digital Transformation helps Organizations get through recession: Suchit Poralla

Published on Sep 20, 2022 05:36 PM IST

In an interview with Suchit, we discussed how digital transformation can help organizations in the current economic climate

Suchit Poralla
Suchit Poralla
ByHT Brand Studio

In these difficult times, organizations are looking for ways to cut costs and survive the recession. But digital transformation can help them not only survive, but thrive.

Suchit Poralla, digital thought leader and author of “When Business Meets Digital”, believes that organizations who embrace digital transformation will be able to weather the storm and come out stronger on the other side.

In an interview with Suchit we discussed how digital transformation can help organizations in the current economic climate, he says, "Digital transformation is not just about using technology, It's about using technology to fundamentally change the way you do business."

1. What is Digital Transformation and how can organizations benefit from it?

Digital Transformation is the process of using digital technologies to create new – or modify existing – business processes, products, and services to drive economic growth. In its simplest form, digital transformation can be thought of as a way for companies to use technology to improve performance or reach new markets.

However, digital transformation is much more than just a technology initiative – it is a wholesale change to the way a company does business. To successfully implement a digital transformation, companies need to re-think everything from their organizational structure and culture to their business models and go-to-market strategies.

There are many benefits that organizations can realize by undergoing digital transformation. Perhaps the most important is the ability to better serve customers. By harnessing the power of digital technologies, companies can gather more data on customer preferences and behaviours. This data can then be used to create personalized experiences that meet customers’ needs more effectively and increase loyalty and retention.

In addition, digital transformation can also lead to operational efficiencies and cost savings. For example, automating manual processes with software can help reduce errors and speed up task completion. Additionally, using cloud-based applications can help reduce IT infrastructure costs.

2. How digital transformation can help businesses survive an economic downturn?

The current economic downturn has forced many companies to re-evaluate their business models and operations in order to stay afloat. For some, this has meant turning to digital transformation in order to drive efficiency and cost savings. Here are some ways that digital transformation can help companies during a recession:

1. Automation of repetitive tasks: One way that digital transformation can help improve efficiency is by automating repetitive tasks that would normally be carried out by human employees. This could include tasks such as data entry, customer service inquiries, or even simple social media updates. By automating these types of tasks, companies can free up employee time for more value-added activities.

2. Improved decision-making: Another benefit of digital transformation is that it can help improve decision-making by providing access to real-time data and analytics. This information can help managers and executives make better decisions about where to allocate resources and how to respond to changes in the market.

3. Increased customer engagement: Finally, digital transformation can also lead to increased customer engagement through the use of new technologies such as chatbots or augmented reality. By providing a more interactive and engaging experience for customers, companies can build loyalty and repeat business even during tough economic times.

3. What advice would you give to a business considering a digital transformation?

Digital transformation can be a daunting task for any organization, but there are steps you can take to increase your chances of success. Here are four tips for being successful in digital transformation:

1. Define your goals and objectives. What exactly do you want to achieve with digital transformation? Without a clear goal in mind, it will be difficult to measure success and determine whether the transformation was worth the investment.

2. Involve all stakeholders. Successful digital transformation requires buy-in from everyone involved, from the C-suite to front-line employees. Make sure to communicate the goals of the transformation to all stakeholders and get their feedback on how it should be implemented.

3. Be prepared for change. Change is inevitable with digital transformation, so you need to be prepared for it. Have a plan in place for dealing with disruptions and setbacks, and be flexible enough to adapt as needed.

4. Invest in the right technology. Digital transformation requires the use of new and emerging technologies. Do your research to find the right technology solutions for your business, and don’t be afraid to invest in them.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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