This Indian-origin Microsoft employee quit his job. Shark Tank US gave him… - Hindustan Times
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This Indian-origin Microsoft employee quit his job. Shark Tank US gave him…

Feb 22, 2024 05:00 PM IST

Aabesh De launched a houseplant health company Flora which builds a soil meter.

Founder and CEO of Flora Aabesh De appeared in Shark Tank US and won a deal worth $300,000 (about 2.5 crore). But not long ago, he had a high-paying job at Microsoft in Chicago, he said. Quitting the job, Aabesh De launched a houseplant health company Flora which builds a soil meter and an app to alert people about the health of their plants.

Aabesh De, founder and CEO of Flora is seen in Shark Tank US.
Aabesh De, founder and CEO of Flora is seen in Shark Tank US.

When he appeared on Shark Tank US, he shared that the idea of Flora came to him when he ended up mistakenly killing one of his mother’s favorite plants during the Covid pandemic.

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Read more: Shark Tank's Anupam Mittal on being was jobless in US: ‘Sent out 800 resumes, in 3 years…’

The 29-year-old founder said, “My dear mother gave me her prized rose bush plant that she had for years. And I ended up killing it in eight short days.”

Flora's $64 (about 5,300) soil meter and app takes “the guesswork out of plant care, by telling you exactly what moisture, temperature, light and other vitals your plans need", he said in his pitch, adding that his company also offers 24x7 “plant diagnosis” support, “expert plant doctors” and the ability for one soil meter to support multiple houseplants as well.

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