Australia sets out targets in 10-year plan to boost women's game | Crickit
close_game
close_game

Australia sets out targets in 10-year plan to boost women's game

Reuters |
Apr 30, 2024 07:19 AM IST

CRICKET-AUSTRALIA/WOMEN:Cricket-Australia sets out targets in 10-year plan to boost women's game

MELBOURNE, - Cricket Australia are targeting a five-fold increase in average attendances at women's matches and quadrupling participation rates among young girls as part of a 10-year plan for the women's game.

Australia sets out targets in 10-year plan to boost women's game
Australia sets out targets in 10-year plan to boost women's game

The governing body will also launch a new domestic T20 competition while reducing the existing Women's Big Bash League to a 40-game season, which will bring it in line with the men's BBL.

Australia has invested heavily in women's cricket over the past decade, with the fruits seen in the nation's dominance of global events.

However, women's cricket generates just 5% of the sport's total revenue in the country amid rising competition for global talent in T20 franchise leagues overseas.

CA's "Women and Girls Action Plan" launched on Tuesday will seek to address those issues by boosting annual revenues to A$121 million by 2034, an increase of A$100 million on current levels.

CA are also seeking to boost annual average attendance for women's cricket to 600,000 by 2034, up from about 120,000 last season.

The 10-year plan also calls for boosting participation among girls aged five to 12 to 100,000 from 25,000, investing A$500 million in infrastructure and achieving a target of 40% female representation in key positions in administration.

"There is so much more opportunity and work to be done to ensure big crowds in big stadiums more often, that our incredible role models are given the profile they deserve ... and ultimately that more women and girls are inspired to love and play cricket," CA boss Nick Hockley said in a news release.

CA said it would launch a new state-based T20 competition to complement the WBBL without providing dates or details.

This will lift the average women's domestic player salary to A$163,322 for 2024-25, up 8% on the previous season, the board said.

The WBBL, meanwhile, will be reduced in a bid to appeal to overseas players whose opportunities to play franchise T20 cricket have grown rapidly in recent years.

This article was generated from an automated news agency feed without modifications to text.

Catch every big hit, every wicket with Crickit, a one stop destination for Live Scores, Match Stats, Infographics & much more. Explore now!

See more

Stay informed with the latest Cricket News, cricket players, match schedules and ICC rankings. Keep an eye on your favourite cricket team, including the stellar performances of Rohit Sharma and Virat Kohli. Check out the cricket schedule, track team standings, and dive into player stats and rankings on the Crickit by HT website and app.

SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Wednesday, July 17, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On