A Grand celebration: Chivas Luxe Collective unveils Alchemy’s 5th Edition
Chivas Luxe Collective hosted a vibrant celebration to unveil the 5th edition of Alchemy, showcasing creativity at its finest.
The Chivas Luxe Collective unveiled the 5th edition of Chivas Alchemy at the Taramati Baradari, showcasing Chrysalis—a creative journey exploring the evolution of luxury. The event brought together visionaries from the worlds of craft, art, fashion, and emotion.
Jayanti Reddy, the Alchemist of Craft, opened the evening with her ode to traditional craftsmanship. Her installations featured intricate bidri craft, blending heritage techniques with contemporary design.
Aparajita Jain, the Alchemist of Art, showcased works by artists Martand Khosla and Ayesha Singh. Khosla’s installations played with light and shadow to reflect urban precarity, while Singh’s sculptures merged architectural styles to offer fresh perspectives on history.
The evening continued with a fashion showcase led by Anaita Shroff, the Alchemist of Glam. Her parade of designs symbolised beauty as an evolving narrative, moving through bold transitions and dramatic elements.
Naga Chaitanya, the Alchemist of Emotion, closed the evening by unveiling the Chivas Luxe Collective perfume.
The event was curated by Sunil Sethi and Aashish N Soni, who brought together diverse creative perspectives to explore the concept of metamorphosis. Attendees included celebrities like Sonam Kapoor and Mouni Roy, along with industry leaders and connoisseurs, adding to the evening’s vibrancy.
Speaking on the occasion, Mr. Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Chivas Luxe Collective Alchemy celebrates refined craftsmanship and luxury, echoing the ageless quality of our brand. This year, Chrysalis perfectly encapsulates our journey, inviting connoisseurs to experience luxury not merely as an end product, but as a profound narrative woven through imagination and emotion. We are thrilled to partner with extraordinary visionaries whose journeys ignite imagination.”
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