Jackie Shroff aka Bhidu takes legal action to protect his personality rights; here are other stars who did the same - Hindustan Times
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Jackie Shroff aka Bhidu takes legal action to protect his personality rights; here are other stars who did the same

ByMahima Pandey
May 14, 2024 05:33 PM IST

Jackie Shroff has filed a petition to protect his personality and publicity rights. But he was not the first Bollywood actor to do so

Jackie Shroff, fondly known as Apna Bhidu, moved the Delhi High Court to protect his name, publicity and personality rights. In his petition, the veteran Bollywood actor sought protection for his name, his nicknames Jackie and Jaggu Dada, his voice and mannerisms as well as the unauthorised use of ‘Bhidu’, which is a word he has trademarked. The 67-year-old actor has taken this decision after memes using his image without his consent made the rounds. He also believes that his name and voice are being ‘misused’ for commercial gains. The matter will be heard in court on May 15.

Celebs who moved court to protect their personality rights
Celebs who moved court to protect their personality rights

 

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Jackie is following in the footsteps of fellow actors Anil Kapoor and Amitabh Bachchan, who filed similar lawsuits.

Amitabh Bachchan

Big B was the first Bollywood star who took the necessary steps to protect his identity. In 2022, after hearing Amitabh Bachchan’s petition the Delhi High Court ruled that his name, voice and images could not be used without the celebrity’s authorisation. The 81-year-old star took this decision as his identity was being used to promote businesses without his permission

Anil Kapoor

Last year, the Delhi High Court passed an order protecting Anil Kapoor’s personality rights. According to the actor’s lawsuit, his name along with his mannerisms, likeness, voice, image and even his catchphrase ‘jhakaas’ cannot be used without his consent. Talking about the same, 67-year-old had said that Big B ‘paved the way’ for other celebs and Anil just took it a step further

In the past, celebrities like Shah Rukh Khan, Kajol, Ajay Devgn, Priyanka Chopra and Sunny Leone have trademarked their names. Actor Sunny Deol had also spoken about registering a copyright on his voice and dialogues, much like Amitabh, but he didn’t go ahead with it. Well, let’s wait and watch what verdict the court rules tomorrow after hearing Jaggu Dada’s plea.

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