Centre likely to issue guidelines for social media influencers in next 15 days | Latest News India - Hindustan Times
close_game
close_game

Centre to issue guidelines for social media influencers; declaration to be must for endorsing products

PTI |
Sep 07, 2022 08:24 PM IST

As per the proposed guidelines, if social media influencers endorse any brand after taking money , they will have to declare their association with that brand, sources said.

The government will soon come out with guidelines for social media influencers, making it mandatory for them to declare their association with the product they endorse, sources said.

Representational image.
Representational image.

"The Department of Consumer Affairs is coming out with guidelines on social media influencers. It is creating dos and don'ts for them," an official source said.

Sources said social media influencers, who have large followers on social media platforms like Instagram, are endorsing products after taking payments from the brands.

As per the proposed guidelines, if social media influencers endorse any brand after taking money , they will have to declare their association with that brand, sources said.

Social media influencers will need to put disclaimers in such endorsement posts, they added.

The guidelines might come within next 15 days.

Meanwhile, the department has completed the process of developing a framework to curb fake reviews posted on e-commerce websites. The same will be released shortly.

In May, the department along with the Advertising Standards Council of India (ASCI) held a virtual meeting with stakeholders, including e-commerce entities, to discuss the magnitude of fake reviews on their platforms.

Fake reviews mislead consumers into buying online products and services.

The department had then decided it would develop these frameworks after studying the present mechanism being followed by e-commerce entities in India and best practices available globally.

Since e-commerce involves a virtual shopping experience without any opportunity to physically view or examine the product, consumers heavily rely on reviews posted on platforms to see the opinion and experience of users who have already purchased the good or service.0

"Traceability by ensuring the authenticity of the reviewer and the associated liability of the platform are the two key issues here. Also e-commerce players must disclose as to how they choose the 'most relevant reviews' for display in a fair and transparent manner," Consumer Affairs Secretary Rohit Kumar Singh had said.

Catch every big hit, every wicket with Crickit, a one stop destination for Live Scores, Match Stats, Infographics & much more. Explore now!

See more

Get Current Updates on India News, Budget 2024, Weather Today along with Latest News and Top Headlines from India and around the world.

SHARE THIS ARTICLE ON
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Saturday, July 20, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On