Narendra Kumar | Latest News India - Hindustan Times
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Narendra Kumar

PTI | Byhindustantimes.com, New Delhi
Apr 20, 2005 03:42 PM IST

Widely respected name in the fashion business, Narendra Kumar has been involved with the fashion business for over 13 years.

Widely respected name in the fashion business, Narendra Kumar has been involved with the fashion business for over 13 years. He is a graduate of NIFT, Delhi and also studied at the London School of Fashion. He started his career designing for ensemble.

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In 1996, he was asked to join the international ELLE magazine as their founding Fashion Editor in order to help establish the magazine in India. He continues to work with many fashion publications and is presently Consulting Fashion Editor of Verve magazine. Narendra has also taught design, pattern making, and draping and fashion history at NIFT. In addition he has been a Fashion Consultant for some of the top clothing brands in the market such as Raymonds, Reid & Taylor, Will sports and Levis.

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Amongst his many prestigious corporate clothing projects, Narendra was responsible for creating the look for the J. W. Marriott Hotel and the newly launched Kotak Mahindra Bank. Last year Narendra started his own designer line under 'Narendra Kumar' for men and women and has two flagship stores in Mumbai and at 1 M G in Delhi, Delhi's newest fashion complex where he is the only Mumbai designer amongst Delhi's designer elite.

Recently Narendra Kumar was approached by Harvey Nichols of London to supply his label and was also invited to Paris by the Director of the Galleries Lafayette Designer Studio to show his 'Narendra Kumar' collection to them for the Spring/ Summer 2004. He is also working with Simi Garewal for creating her wardrobe for her upcoming shows. For CHAI, his recently launched label, he is responsible for creating and designing the whole look of the line as well as working with Banswara for new textile developments and procurement. He is also responsible for imaging the brand for the Indian market.

LIFW 2005 COLLECTION

Titled 'Turn Left Today', this is an Autumn-Winter collection (menswear and womenswear), and will be the first time that Narendra Kumar will showcasing his Diffusion line at LIFW. As is his trademark cut, shape and finish form an important aspect of his collection. Prints are developed in-house and contemporary embroideries add the important elements on a mix of imported and Indian fabrics used in the collection for a contemporary Indian look.

The Narendra Kumar line caters to the lifestyle of his clients from daywear, leisurewear and eveningwear. This season, he explores the evolving gender roles within society and how the roles between men and women are becoming interchangeable.  The collection emphasis the trend where women are becoming a little stronger and more assertive about choices whether it's about careers or their personal lives. Men are becoming a little easier about their own personalities and bringing a softer edge to the macho stereotype.

For the women it translates into the clothes through sharper cuts with more definition but still with a sense of femininity. For the man it's about moving away from the hard beefcake image, by visually showing a softer feel with with easier fabrics, bold prints and a softer silhouette without forgoing the importance of fit and shape.

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