Kolkata body wants SRK to give up Lux Cozi
An association in Kolkata on Wednesday wrote to filmstar Shahrukh Khan, requesting him to give up ambassadorship of the hosiery brand Lux Cozi, whose tie-up with the actor’s cricket team is on hold.
An association in Kolkata on Wednesday wrote to filmstar Shahrukh Khan, requesting him to give up ambassadorship of the hosiery brand Lux Cozi, whose tie-up with the actor’s cricket team is on hold.
The brand is owned by Ashok Todi, who is alleged to have abetted the suicide of his son-in-law, Rizwanur Rehman (30), a computer graphics teacher.
In an letter signed by Rehman’s mother, Kishwar Jahan, and 26 other citizens of Kolkata, the association, ‘Konscience’ Keepers of Kolkata, asked Khan: “How could you, of all people, do this (be brand ambassador)?”
“Your association with the brand is viewed as a deviation,” the letter said.
“Khan’s endorsement is being widely seen as providing respectability to the brand, whose owners have been charged with abetting the suicide of Rehman,” said Mudar Patherya, a social activist who had led the protests against the tie-up of Kolkata Knight Riders (KKR), Khan’s Indian Premier League team, and Lux Cozi.
On February 22, the KKR authorities announced their decision to put the tie-up on hold. The tie-up envisaged merchandising, included printing the Lux Cozi logo on the KKR jersey.