How second-hand is becoming first choice for fashionistas - Hindustan Times
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How second-hand is becoming first choice for fashionistas

ByRiddhi Doshi
Feb 24, 2023 07:17 PM IST

Thrift stores, swap meets, pre-loved designer sales, new old favourites. Indian fashion is finally doing right by the Earth. Are you?

There used to be a time when they were called hand-me-downs, when people were too embarrassed to admit they wore them, and when they would give them away secretly. Now they are called pre-loved and are celebrated. People wait for thrift-store pop-ups, raid the shelf for their size, and gleefully browse the other shelves too. They are happy to buy designer lehengas someone wore to one season of weddings, and boho dresses worn exactly once for an influencer’s photo shoot in Greece. They know what sole damage, label-intact and nearly new mean. Some are even setting up thrifting circles among same-sized family and friends.

Stylist, fashion icon and serial entrepreneur Pernia Qureshi co-founded Saritoria in 2021 for people to sell and buy pre-loved designer outfits; Art direction by Amit Malik; Make-up by Aien Ozukum; Hair by Aakash Shrestha (Aditi Tailang)
Stylist, fashion icon and serial entrepreneur Pernia Qureshi co-founded Saritoria in 2021 for people to sell and buy pre-loved designer outfits; Art direction by Amit Malik; Make-up by Aien Ozukum; Hair by Aakash Shrestha (Aditi Tailang)
On Saritoria, a seller can upload images of their outfits and fix a price. The site verifies the deals before a buyer can purchase them.
On Saritoria, a seller can upload images of their outfits and fix a price. The site verifies the deals before a buyer can purchase them.
Komal Hiranandani’s company, Dolce Vee, re-sells celebrity outfits for charity. You can sell and buy non-designer garments and stylish items too.
Komal Hiranandani’s company, Dolce Vee, re-sells celebrity outfits for charity. You can sell and buy non-designer garments and stylish items too.
Instagram pages such as Bombay Closet Cleanse have small but dedicated fan base.
Instagram pages such as Bombay Closet Cleanse have small but dedicated fan base.
South Asian clothes take up more closet space than Western ones; and are rarely re-worn. (Adobe Stock)
South Asian clothes take up more closet space than Western ones; and are rarely re-worn. (Adobe Stock)
Look up the original price of the product you are buying, study the condition of the outfit and then determine the price. (Adobe Stock)
Look up the original price of the product you are buying, study the condition of the outfit and then determine the price. (Adobe Stock)
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