Netflix reveals first details of anti-password sharing plan - Hindustan Times
close_game
close_game

Netflix reveals first details of anti-password sharing plan

By | Edited by Chandrashekar Srinivasan
Feb 02, 2023 12:51 PM IST

The new post on the FAQ page reveals that sharing a password with people, who don’t live with the primary account holder, will become increasingly difficult.

Streaming giant Netflix indicated that it is stepping up the crackdown on password sharing with an updated FAQs page on the official website. After Netflix co-founder Reed Hastings stepped down as CEO last month, Greg Peters, the new co-CEO, had confirmed that the vast majority of subscribers who use the service but do not pay for it will be forced to do so in the near future.

When a new device associated with the primary account is trying to log in from a different address, the user will have to enter a four digit verification code, according to the new FAQs post. (File)
When a new device associated with the primary account is trying to log in from a different address, the user will have to enter a four digit verification code, according to the new FAQs post. (File)

The new post on the FAQ page reveals that sharing a password with people, who don’t live with the primary account holder, will become increasingly difficult. A single account can be accessed by people living in one household, while sharing an account across multiple locations will be charged additionally.

Unlock exclusive access to the story of India's general elections, only on the HT App. Download Now!

When a new device associated with the primary account is trying to log in from a different address, the user will have to enter a four digit verification code emailed/texted to the subscriber within 15 minutes to gain access. The device logged in from another location will have uninterrupted access to the account for the next seven days. IP addresses, device IDs and account activity are tracked by the streaming company to verify devices claiming to be in the same household.

Users travelling with the primary device will not face any login issues while at a different location. However, users may occasionally be requested for device verification if they are away from the primary household for an extended period. Netflix also added that “users won’t be automatically charged” when caught sharing passwords with people outside the household. Netflix also specified that the number of devices which can stream simultaneously will depend on the chosen plan, like earlier.

According to a Mashable report, an earlier version of the FAQ stated that a “trusted device” can be created when users connect to home Wi-Fi and use the app at least once every 31 days.

Netflix has previously shared that over 100 million households reportedly availed the benefits of a shared password significantly impacting the company’s revenue.

The streaming service had launched a new advertising-supported tier in November last year. Although it was Netflix's least popular plan in its first month, the new tier resulted in a surge in sign-ups in December.

Unlock a world of Benefits with HT! From insightful newsletters to real-time news alerts and a personalized news feed – it's all here, just a click away!- Login Now! Catch all the Latest Technology Mobile, Gadgets,Tech News from India and around the world
SHARE THIS ARTICLE ON
Share this article
  • ABOUT THE AUTHOR
    author-default-90x90

    Multimedia journalist with Hindustan Times. Covers India, world, business and tech news with a keen eye for human-interest stories rooted in gender and culture.

SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Monday, April 15, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On