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Branded content aims for a bigger pie

As viewers skip online ads, brands shift to branded content—non-ads that integrate products into entertainment. India's market hits ₹10,000 crore, evolving with digital media.

Branded content aims for a bigger pie
Updated on Aug 23, 2024 08:10 AM IST
ByShuchi Bansal

Vicky Kaushal and Ammy Virk kill Triptii Dimri in Bad Newz multiverse; watch

Vicky Kaushal and Ammy Virk choose bromance over Triptii Dimri in a hilarious reel on Bad Newz multiverse. Check it out

Vicky Kaushal, Ammy Virk and Triptii Dimri in Bad Newz multiverse
Published on Jul 17, 2024 01:53 PM IST

Meet AI influencer Kenza Layli: Morocco's hijab-clad winner of Miss AI 2024

The winner of the first Miss AI 2024 pageant was announced recently; AI generated influencer, Kenza Layli from Morocco won over 1,500 contenders

AI generated influencer, Kenza Layli from Morocco won the world's first Miss AI 2024 title
Updated on Jul 11, 2024 01:11 PM IST
ByAadrika Sominder

Massification is working for Netflix numbers

Netflix's move with The Great Indian Kapil Show sparked debate. Some see it as a way to expand user base, others question fit for core audience.

Netflix co-founder and director Reed Hastings.(AFP)
Updated on Apr 12, 2024 10:18 AM IST
ByShuchi Bansal

Real Housewives of New York City star Leah McSweeney gets candid about OnlyFans

While McSweeney is content with the hefty paycheck from OnlyFans now, she once was apprehensive about it

RHONY star Leah McSweeney gets candid about OnlyFans(Leah McSweeney/ Instagram)
Published on Mar 29, 2024 11:53 PM IST
ByArya Vaishnavi
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