Indian Prime Minister Narendra Modi has said that Mission LiFE, or Lifestyle for Environment, is about turning individual anxieties around climate into action and making it a mass movement. Speaking at a World Bank event in Washington DC, Modi argued that people-centric campaigns in India had already shown results in areas such as improving sex ratio and enabling a cleanliness drive. Modi asked the World Bank to ensure adequate financing for behavioural initiatives, while the bank's president, David Malpass, backed the initiative but also argued that incentives and pricing policies were needed to alter deeply entrenched habits.
"Very glad to see recent announcements by the US and France to help India address COVID19," World Bank President David Malpass said in a tweet on Wednesday.