The Barbie fever has taken the internet by storm. Let’s dive into the vibrant and captivating world of Barbie! With the highly anticipated release of the Barbie movie just around the corner, Mattel and the film's creators are pulling out all the stops to create a marketing campaign that is nothing short of extraordinary. Let's dive into the wild and unique brand partnerships that have set the stage for Barbie's triumphant return to the big screen.