Naman Mathur launched his YouTube career when he was still in college. He now has over 7 million subscribers on YouTube, where he streams his predominantly gaming content as @MortaL, and he has over 4 million followers on Instagram (@ig_mortal). You have to give the work the respect it deserves, and you can find balance if you treat it like a regular job, he says. It’s best to pick a specialty, but also make it personal — some videos are just him exploring new neighbourhoods on his beloved motorcycle. All his content is fit to be watched by his mother (and all of it is). Here, he shares his top three tips for the aspiring content creator.